Jaclyn Einis

Hungry Journalist, Copywriter, Editor, Wanderer

San Francisco, CA

Jaclyn Einis

I'm just here to listen. And eat. And tell your story.


Green Chef (ads)

Drove editorial direction and wrote copy for seasonal ad campaigns and creative tests.
Green Chef Link to Story


Sampling of email, ad, and social campaign copy.
Shutterfly Link to Story


Conceived brand hashtag, "iamgreenchef," to be used by both Green Chef the company and as a unifying and empowering rallying cry for its broad community of "Green Chefs."
Green Chef Instagram Link to Story


Jaclyn Einis

I'm a Boston-bred, SF-based writer, wont to wander. Auspiciously born on on Thanksgiving, I spent my first day on earth wearing a turkey hat and have had food on the brain ever since.

I'm passionate about building brands, crafting strategic marketing campaigns, and telling the stories of farmers, chefs, and other makers and shakers.

A freelance journalist, copywriter, and content marketer, I've wordsmithed at the likes of Green Chef, Shutterfly,, and Food & Wine magazine, and covered the worlds of cocktails, slow food, and sustainable travel at Serious Eats, Clean Plates, and offMetro, among other outlets.

I see the forest for the trees, but I also notice the chipmunk skittering across a branch, the crunch of leaves, the smell of pine, and would like to know if those mushrooms are edible.



  • marketing
  • branding
  • writing
  • editing
  • copy editing
  • photography
  • Movable Type
  • email blasts
  • blogging
  • copywriting
  • research
  • WordPress