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Jaclyn Einis

Hungry Journalist, Copywriter, Editor, Wanderer

San Francisco, CA

Jaclyn Einis

I'm just here to listen. And eat. And tell your story.

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Green Chef (web)

Web and landing page copy for Green Chef. Crafted from scratch, tagline included.
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Green Chef (ads)

Drove editorial direction and wrote copy for seasonal ad campaigns and creative tests.
Green Chef Link to Story
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Design-A-Wall

Created landing page and all UX copy for new Shutterfly feature, Design-A-Wall.
Shutterfly Link to Story
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Shutterfly

Sampling of email, ad, and social campaign copy.
Shutterfly Link to Story
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Fab

Sampling of homepage banners, blog posts, product descriptions, and designer profiles.
Fab.com Link to Story
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OpenSky Brand Book

For this special project, I partnered with OpenSky's founder and an external illustrator to create a storybook-style brand book. The book was sent to thousands of stakeholders, including press, investors, OpenSky "shopkeepers" and suppliers, customers, and potential partners.
OpenSky Link to Story
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The Father-Son Feud that Built an Empire of Food

For decades, a son’s wayward wanderings clashed with his father’s vision for the family business, but when they finally see eye to eye, one of San Francisco’s great culinary institutions is born. “Before, it was only one hump. I make it three humps, and I make it bigger, so you can sit inside and you see the fruit,” Ned Mogannam beams, pointing at a row of kiwi trees.
Narratively Link to Story
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Dwindling Farm Labor Leaves Crops Unharvested

In 2016, Bertha Magaña of Magaña Farm in Watsonville lost roughly 14,400 pounds of strawberries. The loss wasn’t due to pests or weather woes. It was due to a lack of manpower--a challenge many Kitchen Table Advisors clients and farmers across the nation are facing. “There are not enough laborers is basically what it comes down to,” says David Mancera, a business advisor with Kitchen Table Advisors.
Kitchen Table Advisors Link to Story
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Fortunate One

There is no wall of beads. No headscarf. And absolutely no crystal ball. Just a set of stairs inside a boho-chic bistro spiraling up to a tiny alcove near the bathroom. Tucked in the corner is a woman, sitting, hands folded on a floral tablecloth, cards stacked and ready. The din of loud music and a packed house floats up from below.
Narratively Link to Story
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Car-Free Thailand: Things to Do in Bangkok

Thailand’s “City of Angels” packs over nine million residents into 600 square miles. Side saddling high schoolers and entire families moped through the streets, weaving past taxis, trucks and tuk-tuks. It’s a chaotic town, yet somewhere between the traffic, mega-malls and sleepless street vendors, Bangkok can offer serenity, a vibrant arts scene, and flashes of an eco-conscious culture.
offMetro Link to Story
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The Rise and Fall of the Lime Rickey, the Soda Fountain Comeback Kid

To most New Yorkers, it means a cherry-tinged treat. To many New Englanders, it's a fizzy raspberry soda. For the purist, it's all about the lime—and only the lime. One thing's certain: The lime rickey is the soda fountain's comeback kid. A refreshing mix of lime juice, fruit or sugar syrup, and seltzer, the lime rickey owes its origin to its alcoholic forefather.
Serious Eats Link to Story
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How To Make PDT's Cereal Milk Punch

Sure, the union of several good things isn't always a great thing . But when it works, oh does it ever. Case in point: PDT's Cereal Milk Punch , a New York riff on the classic New Orleans Milk Punch (a milk-based brandy or bourbon cocktail). Like a couple whose strong personalities somehow mellow each other out, whiskeys and Momofuku Milk Bar's cereal milk meld to beautiful effect in this cocktail.
Serious Eats Link to Story

About

Jaclyn Einis

I'm a Boston-bred, SF-based writer, wont to wander. Auspiciously born on on Thanksgiving, I spent my first day on earth wearing a turkey hat and have had food on the brain ever since.

I'm passionate about building brands, crafting strategic marketing campaigns, and telling the stories of farmers, chefs, and other makers and shakers.

A freelance journalist, copywriter, and content marketer, I've wordsmithed at the likes of Green Chef, Shutterfly, Fab.com, and Food & Wine magazine, and covered the worlds of cocktails, slow food, and sustainable travel at Serious Eats, Clean Plates, and offMetro, among other outlets.

I see the forest for the trees, but I also notice the chipmunk skittering across a branch, the crunch of leaves, the smell of pine, and would like to know if those mushrooms are edible.

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https://freckledfarmer.wordpress.com/

Skills

  • marketing
  • branding
  • writing
  • editing
  • copy editing
  • photography
  • Movable Type
  • email blasts
  • blogging
  • copywriting
  • research
  • WordPress