Jaclyn Einis

Content Strategist, Editor, Copywriter, Journalist

San Francisco, CA

Jaclyn Einis

App evangelist. Lover of food, farms, and words.


Green Chef (web)

Web and landing page copy for Green Chef. Crafted from scratch, tagline included.
Green Chef Link to Story

Green Chef (ads)

Drove editorial direction and wrote copy for seasonal ad campaigns and creative tests.
Green Chef Link to Story


Created landing page and all UX copy for new Shutterfly feature, Design-A-Wall.
Shutterfly Link to Story


Sampling of email, ad, and social campaign copy.
Shutterfly Link to Story


Sampling of homepage banners, blog posts, product descriptions, and designer profiles. Link to Story

OpenSky Brand Book

For this special project, I partnered with OpenSky's founder and an external illustrator to create a storybook-style brand book. The book was sent to thousands of stakeholders, including press, investors, OpenSky "shopkeepers" and suppliers, customers, and potential partners.
OpenSky Link to Story

Vegan Has Arrived: Introducing Green Chef’s Newest Menu

Green Chef has always been about making dinner work for you. Your schedule. Your preferences. We know that eating isn’t a one-size-fits-all affair. It’s about what feels right for your body. Often, it’s about trying out something new to discover what feels right. That’s why it’s been a priority for us to offer a range of menus from day one.
Green Chef Blog Link to Story

New Year, New Look

We’ve got a brand new look, from our website and logo, to our recipe cards and boxes. We hope you like what you see.
Green Chef Blog Link to Story

Manage Your Gas Budget like a Fortune 500, One Gallon at a Time

Wish you could use the sophisticated money management techniques big companies use to your own finances? and doing so is easier than might think. Just like life, business always has a degree of unpredictability. Things break. Opportunities arise. Prices fluctuate. Companies have clever tricks for creating stability amidst all this instability — tricks you can apply to your own budget.
TankWallet Blog Link to Story

Pump Up & Spend Less: 5 Ways to Save Gas Money

From summer road trips to shuttling between school, work, sports, and errands, driving is an everyday essential for most of us. And all that driving means a whole lot of gas. Thankfully, gas doesn’t have to be a money guzzler. From apps that can help you save on gas spending and usage, to simple (but expensive) habits you can change, here are five ways to start saving on gas today.
TankWallet Blog Link to Story

Dinner Date: What to Cook for Valentine’s Day

This Valentine’s Day, skip the reservation scramble and prix fixe menus. Cook something for (or with) your Valentine instead. Trust us, it’s much more romantic — and relaxing — than dining out. And we’re making it extra easy for you to have a low-stress, high-yum evening with a menu full of date night specials.
Green Chef Blog Link to Story


Conceived brand hashtag, "iamgreenchef," to be used by both Green Chef the company and as a unifying and empowering rallying cry for its broad community of "Green Chefs."
Green Chef Instagram Link to Story


Jaclyn Einis

I'm a Boston-bred, SF-based writer, editor, and content strategist. Auspiciously born on on Thanksgiving, I spent my first day on earth wearing a turkey hat and have had food on the brain ever since.

I'm passionate about building brands, crafting strategic marketing campaigns, and telling the stories of farmers, chefs, and other makers and shakers.

I've wordsmithed at the likes of Google, Green Chef, Shutterfly,, and Food & Wine magazine, and covered the worlds of cocktails, slow food, and sustainable travel at Serious Eats, Clean Plates, and offMetro, among other outlets.

I see the forest for the trees, but I also notice the chipmunk skittering across a branch, the crunch of leaves, the smell of pine, and would like to know if those mushrooms are edible.



  • marketing
  • branding
  • writing
  • editing
  • copy editing
  • photography
  • Movable Type
  • email blasts
  • blogging
  • copywriting
  • research
  • WordPress