Jaclyn Einis

Content Strategist, Editor, Copywriter, Journalist

San Francisco, CA

Jaclyn Einis

App evangelist. Lover of food, farms, and words.


Green Chef (web)

Web and landing page copy for Green Chef. Crafted from scratch, tagline included.
Green Chef Link to Story

The Rise and Fall of the Lime Rickey, the Soda Fountain Comeback Kid

To most New Yorkers, it means a cherry-tinged treat. To many New Englanders, it's a fizzy raspberry soda. For the purist, it's all about the lime—and only the lime. One thing's certain: The lime rickey is the soda fountain's comeback kid. A refreshing mix of lime juice, fruit or sugar syrup, and seltzer, the lime rickey owes its origin to its alcoholic forefather.
Serious Eats Link to Story

Beauty Elixir

Does the Beauty Elixir get its name from strawberry’s complexion-boosting powers? Or is it that the world looks just a touch prettier after a few glasses of this champagne and gin cocktail?
The Spruce Link to Story

How to Make Rouge Tomate's Winter Citrus Punch

Holiday baggage still weighing you down? Drink it off with this deliciously tangy juice blend from Rouge Tomate. The modern-American restaurant in New York's Upper East Side is lauded for its healthy, locavore approach to dining. virgin and otherwise—adhere to these same principles, drawing on seasonal produce for nutritious blends that sing.
Serious Eats Link to Story

How to Make Mayahuel's Black Star

The best comforts transcend seasons: a soft scarf, pie a la mode, a good Bloody Mary. At Mayahuel in New York's East Village, the warm-spiced Black Star is one such year-round pleasure. "This became part of what I called my Indian Winter menu," says Philip Ward, co-owner and bartender, who added the Black Star to the menu as spring started to creep in.
Serious Eats Link to Story

2 New Frozen Slushie Drinks for Summer

There are tons of ways to toast the season of fresh fruit and long happy hours.
The Spruce Link to Story

Talking Turkey with the Godfather of American Poultry

Frank Reese knows his poultry. After sixty years in the bird biz, he’s known as the Godfather of American poultry. The fourth generation turkey farmer runs the Good Shepherd Poultry Ranch alongside his 90-year-old father. With a poultry farm training program in the works and a decorated career that’s far from over, Reese is proof that some people really do have a calling.
Clean Plates Link to Story

The Outer Banks: By Land and Sea

When the dunes roll up on either side of the road and sand begins to spill onto the shoulder, you’ve arrived. With the Atlantic to the east and the Pamlico Sound to the west, the ride down Highway 12 is reason enough to take a trip to North Carolina’s Outer Banks. But it’s certainly not the only reason.
offMetro Link to Story

Island Life: Ocracoke, North Carolina

From our adventures on Hatteras Island, we continued on to Ocracoke Island, home to fewer than 1,000 residents and in a world all its own, replete with a unique “hoi toid” (e.g. “high tide”) dialect.Shaped like a sewing needle with a thin strip of land—all of it protected by the National Park Service—leading some 12 miles along Highway 12 to a quaint fishing village.
offMetro Link to Story

The Best Things to Do in Peekskill, NY

You want views. Some good eats and a bit of shopping wouldn’t hurt, either. And you’d rather not travel more than an hour from the city. Some may call your getaway ambitions high maintenance. You call them discerning. And with Peekskill sitting pretty just over 40 miles from Grand Central on Metro North’s Hudson line, you can also call them realistic.
offMetro Link to Story

Community Supported Alcohol: Enlightenment Wines

You’ve heard of Community Supported Agriculture—but what about Community Supported Alcohol? which prides itself on “Putting the Alchemy back in Alcohol”—offers a Cult Wine and Mead CSA, where the “A” stands for “Alcohol.”. I sat down with wine-, potion- and mead-maker Raphael Lyon to talk fermented flowers, the path to Enlightenment and what’s on tap for 2012.
Clean Plates Link to Story

Tree to Bar: The Grenada Chocolate Company

Some people play golf; others build model trains, bake cupcakes or brew craft beer. “I was kind of a cocoa hobbyist,” says Mott Green, founder of Grenada Chocolate Company, of the ten years he split between a small home in Grenada’s rainforest and as a vagabond. Green dropped out of university in 1988 to pursue the life of a wandering activist.
Clean Plates Link to Story


Jaclyn Einis

I'm a Boston-bred, SF-based writer, editor, and content strategist. Auspiciously born on on Thanksgiving, I spent my first day on earth wearing a turkey hat and have had food on the brain ever since.

I'm passionate about building brands, crafting strategic marketing campaigns, and telling the stories of farmers, chefs, and other makers and shakers.

I've wordsmithed at the likes of Google, Green Chef, Shutterfly,, and Food & Wine magazine, and covered the worlds of cocktails, slow food, and sustainable travel at Serious Eats, Clean Plates, and offMetro, among other outlets.

I see the forest for the trees, but I also notice the chipmunk skittering across a branch, the crunch of leaves, the smell of pine, and would like to know if those mushrooms are edible.



  • marketing
  • branding
  • writing
  • editing
  • copy editing
  • photography
  • Movable Type
  • email blasts
  • blogging
  • copywriting
  • research
  • WordPress