Jaclyn Einis

Hungry Journalist, Copywriter, Editor, Wanderer

San Francisco, CA

Jaclyn Einis

I'm just here to listen. And eat. And tell your story.



Created landing page and all UX copy for new Shutterfly feature, Design-A-Wall.
Shutterfly Link to Story

Car-Free Thailand: Things to Do in Bangkok

Thailand’s “City of Angels” packs over nine million residents into 600 square miles. Side saddling high schoolers and entire families moped through the streets, weaving past taxis, trucks and tuk-tuks. It’s a chaotic town, yet somewhere between the traffic, mega-malls and sleepless street vendors, Bangkok can offer serenity, a vibrant arts scene, and flashes of an eco-conscious culture.
offMetro Link to Story

Philly Art Scene: All You Need To Know

Inside, outside, underground, and 548 feet above ground—opening your eyes is all it takes to find art in Philadelphia. New Yorkers looking for a change of pace, or anyone seeking a thrilling cultural affair, will find plenty to get excited about in the City of Brotherly Love—just 90 minutes from NY.
offMetro Link to Story

The Russel Wright Design Center in the Hudson Valley

Just a little north of Manhattan, Manitoga beckons those looking for art off of Museum Mile and a refreshing walk in the woods outside the park. and landscape—of industrial design legend Russel Wright, Manitoga is an eco-architectural marvel and a living memorial to the modern design mastermind. Though Russel Wright may no longer be the household name he was in the 1940s and 50s, a look at Wright’s Modern “designs for living,” most famously his ceramic dinnerware, will likely evoke a sense of “Haven’t I seen that?”.
offMetro Link to Story

The Best Things to Do in Peekskill, NY

You want views. Some good eats and a bit of shopping wouldn’t hurt, either. And you’d rather not travel more than an hour from the city. Some may call your getaway ambitions high maintenance. You call them discerning. And with Peekskill sitting pretty just over 40 miles from Grand Central on Metro North’s Hudson line, you can also call them realistic.
offMetro Link to Story

Oscars Eats: Best Dishes for Best Pictures

We believe all occasions can be honored with a great meal, and the Oscars are no exception. Here are eight ways to celebrate this year’s Best Picture nominees — a feast for each film. We were tempted to toast this tale of greed with caviar three ways, but instead we decided to keep a few dollars in the bank and indulge with this Trout ‘n’ Hash: tender fish, runny yolk, browned Brussels, and crispy bacon.
Green Chef Blog Link to Story

The Best Things to Do in Syracuse, NY

You’ve got the Finger Lakes for a wine weekend; the Hudson Valley for a day in the mountains; and enough surf between Montauk and Rockaway to keep you bound near New York year round. But what about when you don’t need to get out of the city, so much as get out of this city? Syracuse may not be your dream destination (heck, it’s probably not even on your radar), but sometimes the best break from the big city is a trip to a smaller city.
offMetro Link to Story


Jaclyn Einis

I'm a Boston-bred, SF-based writer, wont to wander. Auspiciously born on on Thanksgiving, I spent my first day on earth wearing a turkey hat and have had food on the brain ever since.

I'm passionate about building brands, crafting strategic marketing campaigns, and telling the stories of farmers, chefs, and other makers and shakers.

A freelance journalist, copywriter, and content marketer, I've wordsmithed at the likes of Green Chef, Shutterfly,, and Food & Wine magazine, and covered the worlds of cocktails, slow food, and sustainable travel at Serious Eats, Clean Plates, and offMetro, among other outlets.

I see the forest for the trees, but I also notice the chipmunk skittering across a branch, the crunch of leaves, the smell of pine, and would like to know if those mushrooms are edible.



  • marketing
  • branding
  • writing
  • editing
  • copy editing
  • photography
  • Movable Type
  • email blasts
  • blogging
  • copywriting
  • research
  • WordPress